The Nitty Gritty of URLs, Metatags and Search Engines

By Bert Henderson, APR

Getting down to the nitty-gritty of web design was the focus of the Nature Coast chapter of the Florida Public Relations Association’s monthly meeting in March. The program featured guest speaker Steve Tallman from Nature Coast Web Design; Steve has a commercial art and electronic graphics design background and focused his discussions on technical information, content, and web page design.

“You must make your web page user focused,” Steve said. “Google is looking for good content that makes you the subject matter expert.” He said that Google also looks for the trust factor on your web page that includes information like your telephone and address. You have to continually make changes on your web page with updated information that engages the page visitors so they spend more than the average seven seconds looking at your materials. Your web pages must have clear and concise headers and any links that you use must be relevant to your business.

DSC_0028 (Medium)Steve concluded and said, “Hire someone who knows what they’re doing designing web pages so that you can successfully engage and attract visitors to your business.”

If you’re not an FPRA member and you need assistance as a PR professional with your public relations needs consider membership in this prestigious organization. During meetings there is time allotted for networking where discussions take place among PR professionals providing industry tips and support for one another. That’s the time where those with less experience have an opportunity to gain knowledge from the more seasoned professionals about communications plans, media contacts, and how to make businesses more successful.

During the lunch portion of the meeting FPRA and industry professionals from around Florida provide advanced quality educational programming for the membership. Subject matter can include: business and marketing communications, crisis communications, public relations ethics, emergency communications planning, or successful media strategy and communications. These kinds of education programs would cost serious dollars in this economy, but are available to the membership for the price of the luncheon. The monthly chapter meetings are held at the Citrus Hills Golf and Country Club in the Garden Room.

For more information about FPRA and the Nature Coast Chapter contact: Katie Mehl, APR, FPRA Nature Coast Chapter president, (352) 344-6501 or email kmehl@citrusmh.org.

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