By Bert Henderson, APR
“Let’s Talk About Living,” the challenge of marketing and promoting Haven Hospice was presented by Patricia Krogh, public relation manager at Haven Hospice, Gainesville, FL, to the membership at the last Florida Public Relations Association (FPRA), Nature Coast Chapter, luncheon meeting. Pat explained the public relations (PR) challenges of Haven Hospice beginning with “Nobody wants to talk about Hospice.” She discussed how they start out with goodwill from prior Hospice experiences using testimonials from previous Hospice families that had loved ones in the Hospice facilities. “Haven focuses on living and celebrating life,” Pat said. “We consider everyday a gift.”
November is National Hospice Month. Pat said, “To promote Hospice, I try to identify stories about staff, volunteers, and supporters for my media outlets. We want to present their faces as the face of Haven Hospice in the local print and electronic media.”
Pat also covered how she has successfully increased the use of social media for Haven and the events they put on. She wanted us all to know how “Hospice keeps the conversation going by talking about living!”
The Florida Public Relations Association (FPRA), Nature Coast Chapter meets the first Friday of the month at Citrus Hills Country Club in the Garden Room. The professionals in the association are an integral part of the prestigious organizations and businesses in Citrus County; everything from the local utility, county government, school board, and hospitals to name a few. Their skill level provides effective business communications including dealing with the press on a daily basis for their organizations.
During meetings there is time allotted for networking where discussion takes place among professionals providing industry tips and support for one another. That’s the time where those with less experience have an opportunity to gain knowledge from the more seasoned professionals about communication plans and how to make businesses more successful.
During the lunch portion of the meeting FPRA industry professionals from around Florida, like Pat, provide advanced quality educational programming for the membership. Subject matter can include: business communications and marketing, crisis communications, public relations ethics, emergency communications planning, or successful media communications. These kinds of education programs would cost serious dollars in this economy, but are available to the membership and visitors for the price of the luncheon.
For more chapter information like who the future scheduled professional speakers are or to make reservations contact Chapter President Katie Mehl at email@example.com.