Accreditation in Public Relations (APR) and Certified Public Relations Counselor (CPRC) certification are two proactive, affordable “short term investment/long term benefit” opportunities available to FPRA members. For less than the cost of many one-day seminars, Accreditation and Certification offer credentials that can last a lifetime.
Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. The Nature Coast Chapter is proud to be part of the UAB, made up of representative organizations from across the country, which all share a common bond – we all believe in sustaining the future of our industry, of promoting the highest quality practitioners and of supporting our members.
Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, the objective, multiple-choice, computer exam does test a variety of knowledge, skills and abilities, so members interested in seeking accreditation need to be prepared in a variety of skill areas.
You too can join the ranks of those practitioners who have taken the time to identify their areas of growth and hone their skills by engaging in the Accredited in Public Relations (APR) process. The primary reasons for becoming accredited include career growth, self-improvement and increased knowledge of the field. Many also pursue it to enhance their status, serve in leadership, increase chance of promotion and much more. Learn more about how to get your APR and start your journey today!
Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project). To learn more, click here.