May Meeting Information!

This month our meeting will be held in Citrus County at:

HPH Hospice Center, 2939 W Gulf to Lake Hwy, Lecanto, FL 34461

Please join us Friday, May 6th, 2016 at 11:30am for networking and lunch.

Lunch will be provided ($18 for non-members, $15 for members)

Our featured speaker is Alyson Lundell!


Headshot - Alyson small
Publicity Blog Portraits – Alyson Lundell – Universal Orlando Resort Executive Portrait

Alyson Lundell is the Director of Corporate Communications for Universal Orlando Resort. A PR practitioner for more than 15 years, Alyson has spent the majority of her career in the tourism industry promoting central Florida’s major attractions. Her current role with Universal Orlando has involved attraction   openings including TRASNFORMERS: The Ride – 3D and The Wizarding World of Harry Potter – Hogsmeade which opened in 2010 followed by the 2014 opening of The Wizarding World of Harry Potter – Diagon Alley. She is also responsible for overseeing publicity efforts around Universal’s annual events, including Mardi Gras and Halloween Horror Nights – and her sons, Cooper and Holden, believe that their mom goes to work every day with Spider-Man, Captain America and the adorable minions.



April 27th LOCAL workshop opportunity

Have you ever considered creating a short video as a social marketing tactic?
Do you think video is only for the big name organizations with big budgets?
If you haven’t explored using a short video to release a message for your organization, you may be missing out on a great opportunity to reach a broader audience base!
Karen Dove
Karen Dove, Development Specialist at Nature Coast TV and Instructor & Professional Speaker at Referral Institute Tampa, will be presenting a workshop on how to create short videos for your marketing purposes.
April 27 date
Please join us at the Hernando County Association of Realtors building located at:
7321 Sunshine Grove Rd, Brooksville, FL 34613
Please RSVP by Friday, April 22nd to
Cost: Free for FPRA members; $35 for non-members
Light refreshments will be served


March Meeting update!

Please join us Friday, March 4, 2016!

We will be meeting in Citrus County this month at the HPH Hospice Care Center, located at 2939 W Gulf to Lake Hwy, Lecanto, FL 34461

11:30am – Networking and Lunch  ($18 for non-members, $15 for members)

12pm – Chapter Updates

12:15pm – Presentation by our featured speaker, Jennifer Moss, APR, CPRC

Jennifer Moss

Jennifer will be presenting on the importance of using the four-step public relations process – Research, Planning, Implementation and Evaluation (RPIE) – in a public relations plan with qualitative and quantitative data, and lifts the public relations measurements from output-based to outcomes-focused.

Please RSVP to by Wednesday, March 2nd.

Congratulations Amy McLaughlin, APR, CPRC

Public Relations professional installed as FPRA president-elect

Amy McLaughlin

February 5, 2016 — The Nature Coast Chapter (serving both Citrus and Hernando Counties) of the Florida Public Relations Association installed Amy Lou McLaughlin, APR, CPRC, to serve as president-elect in 2016.

FPRA is a statewide professional association for public relations professionals and is the oldest organization of its kind in the United States. McLaughlin is the Director of Marketing & Communications at Seven Rivers Regional Medical Center in Crystal River. Since joining FPRA in 2004, she has served on the Chapter’s Board of Directors and chaired Roast ‘n Toast, the Chapter’s signature scholarship fundraiser.

In 2014, McLaughlin was awarded the Nature Coast Chapter’s highest honor, Public Relations Professional of the Year. She has also earned Accreditation in Public Relations (APR) and is a Certified Public Relations Counselor (CPRC) through FPRA.

This past fall, the Chapter installed Lindsay Tozer, Information Services Director for the Clerk of the Circuit Court and Comptroller, to serve as the Director of Public Relations, and Tobey Phillips, Public Information Officer for the Board of County Commissioners, as the Chapter’s Secretary.

The Nature Coast Chapter meets the first Friday of each month at 11:30 a.m. at HPH-Hospice, alternating monthly meeting locations between Lecanto and Brooksville. For additional information on the Nature Coast Chapter of FPRA, please contact Lindsay Tozer at  You can also find chapter information on their website, “follow” them on Twitter at @FPRAnaturecoast, and “like” their Facebook page at


February Monthly Meeting

Starting this month, our meetings will be alternating between Citrus & Hernando Counties!

This month our meeting will be held in Hernando County at:

HPH Hospice Center, 12260 Cortez Blvd, Brooksville, FL 34613

Please join us Friday, February 5, 2016 at 11:30am for networking and lunch.

Lunch will be provided FREE for new and interested members! ($15 for members)            

Our meeting and featured speaker will begin at 12pm, and will conclude at 1pm.