May Meeting – Meet the Editorial Board & Chronicle Tour

Do you have a desire to learn more about the Chronicle from a PR perspective: what types of articles do they like to see, what determines placement, how best to develop relationships with editors, etc. so that we can get more out of experience as PR professionals?? Tom Feeney, Production and Circulation Director, is excited and willing to accommodate us in that endeavor! Join us for a tour AND an opportunity to meet members of the editorial board and other key players at the Chronicle.  Please RSVP to


Upping Your Presentation Game!

Creating an engaging and effective presentation and message

What makes a presentation effective and engaging – the preparation, the message, the speaker, the delivery? The answer is all of the above … and more. Devon R. Chestnut, APR, CPRC, will walk you through the steps needed, from start to finish, to create an effective presentation. Uncover the key elements of a presentation, learn about new and innovative presentation tools and gain insightful tips on presentation delivery.

Please RSVP by Wednesday, April 5th. Lunch cost is $20
**If you RSVP and do not cancel your reservation 24hours in advance, our Chapter policy states you will still be charged the lunch fee



You’re Invited! Be Part of It!

Friendly reminder!! The Nature Coast Chapter meets monthly (September – June), the 1st Friday of every month, to hear timely and dynamic speakers, share best practices, network, and conduct business.

Our Professional Development Luncheons are open to members and non-members alike in the fields of public relations, advertising, marketing and communications.  Are you responsible for the social media and public communications at your place of employment?  Do you provide media releases to the local paper for publication?  Come check us out!




March Professional Development Luncheon

Digital is the cornerstone of public relations in every business. Digital marketing and PR both demand high quality and relevant content, so it’s time for the two disciplines to join creative forces. Come join our professional development luncheon on Friday, March 3rd featuring members of the Sparxoo team from Tampa to learn key concepts for your information to bubble to the top of Google searches and the like.
– Simplify Press Releases
– Add Value with Content
– Build Influence Relationships

Join the Nature Coast FPRA Chapter for a digital revolution with one of the fastest growing digital agencies in Florida – Sparxoo. On Friday, March 3rd, starting at 11:30 a.m., we will explore how content has revolutionized the digital landscape. We’ll chat about the content of yesteryear (circa 1999), content today, and wrap up with an interactive content throwdown. (There might be prizes!!)
Is your news release SEO (search engine optimization…how people find things on Google) friendly? Does your brochure content translate to the web content? Sparxoo is the “Google” office of Tampa Bay, and you don’t want to miss this!

adriennemorgan_sparxoo    Adrienne Morgan: As Vice President of Strategic Growth my primary responsibility is to enable and accelerate business growth. I am responsible for developing and executing marketing and business strategy for Sparxoo and our clients. I craft the go-to market strategy that is designed to drive optimal performance centered on audience needs and organizational goals. To do so, I focus on the fundamentals of digital communications, including technology stacks, user research, content strategy, digital media and brand experience.

As the first employee at Sparxoo, I nurture our fast-growing team of digital marketers and manage the business development process, including our Growth Team.


emily-culclasure    Emily Culclasure is a content marketing czar at Sparxoo, where she leads content strategy and content creation for clients ranging from mid-market organizations to Fortune 500 companies. Before Sparxoo, she was a digital analyst at a global digital marketing agency and specialized in offsite SEO campaigns, SEO strategy, and content campaigns.


February 2017 Professional Development Luncheon

Lisa Nason, APR, Chief of Strategy and Public Policy from the Orange County Mayor’s Office (bio included below) will be presenting on “Crisis Communications: Planning for When – not if – Disaster Strikes.” We hope you can join us Friday, February 3rd, 2017 at 11:30am – 1pm for our Professional Development Luncheon.

When an emergency occurs, the need to communicate is immediate. If business operations are disrupted, customers will want to know how they will be impacted. Regulators may need to be notified and local government officials will want to know what is going on in their community. Employees and their families will be concerned and want information. Neighbors living near a facility may need information – especially if they are threatened by the incident. All of these “audiences” will want information before the business has a chance to begin communicating.
An important component of a business or local government preparedness program is the crisis communications plan. A business must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow. Many different audiences must be reached with information specific to their interests and needs. The image of the business can be positively or negatively impacted by public perceptions of the handling of the incident.


lisa-nason-headshotLisa Nason, APR serves as the Chief of Strategy and Public Policy for Orange County Mayor Teresa Jacobs.  Her primary focus is to create and implement strategic public relations initiatives in support of complex public policy initiatives.  In recent years, she has helped Mayor Jacobs create positive community awareness and strategic partnerships in support of a landmark “venues package” initiative, which transformed downtown Orlando and Central Florida by welcoming the region’s first Major League Soccer franchise award, and securing public funding to propel the completion of the revitalized, world-class Camping World Stadium (formerly known as the Citrus Bowl) and the acclaimed Dr. Phillips Center for the Performing Arts.

Lisa previously served as the Vice President of Central Florida operations for Ron Sachs Communications (now Sachs Media), a full service Tallahassee-based public relations firm that specializes in public affairs issues and clients. In that capacity, Nason advised corporate clients, municipal and public entities, professional services firms and healthcare organizations on media relations, corporate communications and strategic issues management.

Before joining Ron Sachs Communications, Nason worked with the Governor’s Office of Tourism, Trade and Economic Development in the Jeb Bush and Charlie Crist administrations, with an emphasis on high-tech, bio and life science media relations.   Prior to joining the Governor’s office, she served as Vice President of Corporate Communications for Enterprise Florida, Inc., the state’s primary economic development entity. She has served as the Chief of Staff for the Virginia Senate Majority Leader Senator Madison Marye, and as the longtime Special Assistant for Community Affairs to the first Orange County Mayor, Linda W. Chapin.

Lisa Nason has earned the designation of APR, Accreditation in Public Relations, a mark of distinction awarded to public relations professionals who demonstrate their commitment to the profession and to its ethical practice.  She is an honors graduate of the Old Dominion University School of Journalism and Communications in Norfolk, Virginia.  She has been a resident of Central Florida since 1969 and has served on numerous community boards, including the Dr. Phillips Center for the Performing Arts, the Downtown Orlando Arts District Board, United Arts, the Orlando-UCF Shakespeare Festival, the Zora Neale Hurston Festival, the South Apopka Project, Central Florida HIV/AIDS Planning Council, City of Sanford Code Enforcement board, and the City of Sanford Charter Review Commission. She is an alumnus of Leadership Central Florida.

Happy New Year!

We hope you can join us Friday, January 6th, 2017 at 11:30am – 1pm for our Professional Development Luncheon.

You won’t want to miss this exciting and engaging presentation by Tara Settembre, an internationally known blogger. A lifestyle, travel and parenting writer, Tara received her Master’s degree in Journalism and Communications from New York University. She started blogging over a decade ago at When Tara Met Blog( in 2004. Before blogging, Tara was a features journalist and assistant editor for a daily Connecticut newspaper. Currently living in Florida, Tara is also a proud mom of twin toddler boys.

Please RSVP by Wednesday, January 4th.
Lunch cost is $20, or purchase a bundle for the remaining year and save! **If you RSVP and do not cancel your reservation 24hours in advance, our Chapter policy states you will still be charged the lunch fee.


“Your Identity Hides in Plain Sight” : June Meeting & Guest Speaker


Open to both members and non-members! If you can’t attend, but know someone who might benefit, feel free to forward along to them. Please RSVP either by email to or to our Facebook event! We would love for you to join us! Lunch will be provided ($18 for non-members, $15 for members)

FPRA members come from many backgrounds – private and public corporations, government entities, non-profit organizations and counseling firms – but they share the common goal of enhancing the public relations profession in Florida through ethical and standardized practices.

Our guest speaker will be Jay Wilson, APR, CPRC.


May Meeting Information!

This month our meeting will be held in Citrus County at:

HPH Hospice Center, 2939 W Gulf to Lake Hwy, Lecanto, FL 34461

Please join us Friday, May 6th, 2016 at 11:30am for networking and lunch.

Lunch will be provided ($18 for non-members, $15 for members)

Our featured speaker is Alyson Lundell!


Headshot - Alyson small
Publicity Blog Portraits – Alyson Lundell – Universal Orlando Resort Executive Portrait

Alyson Lundell is the Director of Corporate Communications for Universal Orlando Resort. A PR practitioner for more than 15 years, Alyson has spent the majority of her career in the tourism industry promoting central Florida’s major attractions. Her current role with Universal Orlando has involved attraction   openings including TRASNFORMERS: The Ride – 3D and The Wizarding World of Harry Potter – Hogsmeade which opened in 2010 followed by the 2014 opening of The Wizarding World of Harry Potter – Diagon Alley. She is also responsible for overseeing publicity efforts around Universal’s annual events, including Mardi Gras and Halloween Horror Nights – and her sons, Cooper and Holden, believe that their mom goes to work every day with Spider-Man, Captain America and the adorable minions.


April 27th LOCAL workshop opportunity

Have you ever considered creating a short video as a social marketing tactic?
Do you think video is only for the big name organizations with big budgets?
If you haven’t explored using a short video to release a message for your organization, you may be missing out on a great opportunity to reach a broader audience base!
Karen Dove
Karen Dove, Development Specialist at Nature Coast TV and Instructor & Professional Speaker at Referral Institute Tampa, will be presenting a workshop on how to create short videos for your marketing purposes.
April 27 date
Please join us at the Hernando County Association of Realtors building located at:
7321 Sunshine Grove Rd, Brooksville, FL 34613
Please RSVP by Friday, April 22nd to
Cost: Free for FPRA members; $35 for non-members
Light refreshments will be served