Lisa Nason, APR, Chief of Strategy and Public Policy from the Orange County Mayor’s Office (bio included below) will be presenting on “Crisis Communications: Planning for When – not if – Disaster Strikes.” We hope you can join us Friday, February 3rd, 2017 at 11:30am – 1pm for our Professional Development Luncheon.
When an emergency occurs, the need to communicate is immediate. If business operations are disrupted, customers will want to know how they will be impacted. Regulators may need to be notified and local government officials will want to know what is going on in their community. Employees and their families will be concerned and want information. Neighbors living near a facility may need information – especially if they are threatened by the incident. All of these “audiences” will want information before the business has a chance to begin communicating.
An important component of a business or local government preparedness program is the crisis communications plan. A business must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow. Many different audiences must be reached with information specific to their interests and needs. The image of the business can be positively or negatively impacted by public perceptions of the handling of the incident.
Lisa Nason, APR serves as the Chief of Strategy and Public Policy for Orange County Mayor Teresa Jacobs. Her primary focus is to create and implement strategic public relations initiatives in support of complex public policy initiatives. In recent years, she has helped Mayor Jacobs create positive community awareness and strategic partnerships in support of a landmark “venues package” initiative, which transformed downtown Orlando and Central Florida by welcoming the region’s first Major League Soccer franchise award, and securing public funding to propel the completion of the revitalized, world-class Camping World Stadium (formerly known as the Citrus Bowl) and the acclaimed Dr. Phillips Center for the Performing Arts.
Lisa previously served as the Vice President of Central Florida operations for Ron Sachs Communications (now Sachs Media), a full service Tallahassee-based public relations firm that specializes in public affairs issues and clients. In that capacity, Nason advised corporate clients, municipal and public entities, professional services firms and healthcare organizations on media relations, corporate communications and strategic issues management.
Before joining Ron Sachs Communications, Nason worked with the Governor’s Office of Tourism, Trade and Economic Development in the Jeb Bush and Charlie Crist administrations, with an emphasis on high-tech, bio and life science media relations. Prior to joining the Governor’s office, she served as Vice President of Corporate Communications for Enterprise Florida, Inc., the state’s primary economic development entity. She has served as the Chief of Staff for the Virginia Senate Majority Leader Senator Madison Marye, and as the longtime Special Assistant for Community Affairs to the first Orange County Mayor, Linda W. Chapin.
Lisa Nason has earned the designation of APR, Accreditation in Public Relations, a mark of distinction awarded to public relations professionals who demonstrate their commitment to the profession and to its ethical practice. She is an honors graduate of the Old Dominion University School of Journalism and Communications in Norfolk, Virginia. She has been a resident of Central Florida since 1969 and has served on numerous community boards, including the Dr. Phillips Center for the Performing Arts, the Downtown Orlando Arts District Board, United Arts, the Orlando-UCF Shakespeare Festival, the Zora Neale Hurston Festival, the South Apopka Project, Central Florida HIV/AIDS Planning Council, City of Sanford Code Enforcement board, and the City of Sanford Charter Review Commission. She is an alumnus of Leadership Central Florida.